"Functional thin layer technology" is SOFT99's industry-leading technology.
From consumers to professional use, we're opening up new value.
Sales of automotive products
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In the automotive field, we will continue to develop new products and services in anticipation of changes in the automotive environment.
In addition to the high-tech technology of automobiles and the change in the form of automobile ownership, we will develop new products and services for automotive aesthetics and maintenance. In the existing market, where competition for market share is advancing, we will strive to expand sales in order to maintain the initiative as a leading company in automotive aesthetic chemicals, and strengthen the development of various customer contacts related to automobiles. We will strive to provide products and services that maintain the comfort, aesthetics, and hygiene of automobiles throughout ths user's entire car life. 
Consumer Car Care Products / Business Supplies
Sales of household products
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In the field of daily life, in order to establish and strengthen the position of "SOFT99 For Glasses" in the market for eyeglass products, we will strive to continuously introduce products and expand sales channels. In addition, we will focus on product development in order to expand into new niche categories related to spectacles and glasses care.
Sales of industrial products
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In the industrial field, we will expand sales of exterior coatings for outdoor installations such as vending machines, and promote proposals to meet various aesthetic and maintenance needs in the transportation and cleaning industries.
Furthermore, we aim to improve the performance of our surface modification processing system FlameBond, and aim to expand sales by further approaching the printing and bonding industries. 
Sales to overseas
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In order to sell overseas, we will strengthen our development and production system to expand sales. In the growing market, we will further cultivate our position by developing products that meet the local needs for each destination, especially in emerging economies in countries around Southeast Asia, which we have been pioneering in the past, and will continue to develop new destinations in other emerging countries. In developed countries with mature markets, we will expand sales by appealing to high-value-added brands marketed as "Made in Japan".
- Group operating companies
- Shanghai SOFT99 Chemical Co., Ltd.
- ANTERIA Co., Ltd.
TPMS Planning, Development and Sales
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TPMS® Tire Pressure Monitoring System®. Planning, development and sales of Tire Pressure Monitoring System. We will strengthen our sales system and build our distributor network in the sales of TPMS for large vehicles, mainly transportation related companies, and expand our OEM business. In addition, we aim to increase TPMS awareness and expand the market in Japan by developing and selling products for the passenger car market.
- Group operating companies
- Orange Japan Inc.
Development and sales of electronic equipment and software
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In the development and sales of electronic equipment and software, we will focus on developing new products and services with the aim of demonstrating synergy with the Group's existing businesses, along with expanding sales in the expanding IoT market.
- Group operating companies
- HANERON Co., Ltd.
