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Message from the President

Aiming for even more growth as a Lifestyle Creation Company Aiming for even more growth as a Lifestyle Creation Company

 We would like to express our sincere gratitude for your continued support of SOFT99 Group's business activities. The Group has just adopted the 7th Medium-Term Management Plan "Evolve!!" In the first year, we are promoting various initiatives in both sales and development.

 In the second quarter of this fiscal year, we expect to report an increase in sales of commercial products in the Fine Chemicals business, and sales of products for medical applications etc., in the Porous Materials business. Although net sales targets were achieved, operating income was slightly lower than planned due to changes in the sales mix and increased costs in raw materials and utilities. We are also excited to announce the 70th anniversary of our founding! At the time of our founding, we started out with polishes for wooden cabinets used in furniture and electrical appliances, and then, with the advent of motorization in Japan, we launched 'Golden Neo Wax' for cars. At the time, the only available car wax in Japan was imported, and expensive. Since then, the sales floorspace for car care products has expanded due to the general increase in size of mass retailers. By expanding our line-up, we took the first step as a comprehensive car accessories manufacturer, and are currently developing products to export from Japan, including in fields other than car-care accessories.

 We are only able to celebrate our 70th anniversary, thanks to all of you who have supported us over the years. Based on the management philosophy of "creating lifestyle and culture," the SOFT99 Group will continue to engage in business with the aim of supporting and creating new lifestyles, with various products that are useful in the daily lives of many people.
 We thank you again, and look forward to your continued support and cooperation.

November 2023
SOFT99 corporation
President & CEO
Hideaki Tanaka