1. SOFT99 TOP
  2. Corporate Information
  3. Message from the President

Message from the President

Aiming for even more growth as a Lifestyle Creation Company Aiming for even more growth as a Lifestyle Creation Company

We express our deepest gratitude to our shareholders for their continued understanding and support of our group's business activities.
During this fiscal year, the second year of our 7th Mid-Term Management Plan "Evolve!!", we dealt with a more difficult business environment, due to factors such as rising energy and material costs, a slowdown in new car sales due to certification issues, and a decrease in car washing attributable to high temperatures caused by climate change.
Despite these challenges, under our philosophy of being a “Lifestyle Creation Company,” our group undertook various initiatives to generate the emotional, analogue value outlined in the 7th Mid-Term Management Plan. These initiatives were implemented not by relying on external experts, but by intentionally taking the time to experiment internally, with repeated trial and error. Through this process, we were rewarded with success, and managed to reach our goals. The experience gained through pursuing these goals has added our confidence and skills, equipping and preparing us for fresh challenges in the future.
As we enter the final year of the Mid-Term Management Plan, every member of our group is committed to making decisive action, to contribute toward our goals. We continue to aim for further development with “Evolve!!”, and hope to continue to earn recognition from our stakeholders, over the continued implementation of our strategies.
We sincerely appreciate your continued support and cooperation.



June 2025
SOFT99 corporation
President & CEO
Hideaki Tanaka