SOFT99 corporation

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Corporate Information
Corporate History

Corporate History

1950s,1960s
1970s
1980s
1990s
2000s
2010s
2020s

1950s,1960s

Year	Products Introduction	History of SOFT99 CORPORATION
1954	Launch of "GOLDEN NEO POLISH", a domestic wax for cars, etc. It became a savior for those who had had difficulty getting expensive imported wax.	Nitto Chemical Corporation, the predecessor of SOFT99 CO., LTD., established in Osaka.
1957	Launch of "GOLDEN NEO-WAX", the first SOFT99 wax for cars.
1958		New sales office in Tokyo.
1962	Launch of "NEO SOFT WAX", containing a then ground-breaking antistatic agent.	New sales office in Nagoya. Initial manufacture and sale of products such as car waxes, called "SOFT99".
1964		Head office moved to Hirano-cho, Higashi-ku (current Chuo-ku), Osaka
1965		New sales office in Fukuoka.
1966		New factory in Higashi Osaka.
1968	Launch of "CAR WAX BLACK", which remains a long-selling product. It's had a pretty good reputation for finish quality since then. Launch of "BLUE SHAMPOO", a pioneer of car shampoo.
1969	Launch of "HANNERI WAX", which also remains a long-selling product like "CAR WAX BLACK". It has many fans for its workability.

1970s

Year	Products Introduction	History of SOFT99 CORPORATION
1972		Head office moved to Minamishinmachi, Higashi-ku (current Chuo-ku), Osaka.
1973	"VILLA COAT WAX" launch, which was a big hit, owing to exclusive manufacturing know-how. We are the first to make use of silicone.
1976	Launch of "FRESH PUNCH", a mushroom-shaped solid air freshener.
1977		New distribution center in Higashi Osaka. New sales office in Sapporo.
1978	Launch of "BODY PAINT", an automotive refinish paint, which maintains tremendous popularity as the only straight acrylic car paint.
1979	Launch of "QUICK ONE WAX", which became a hit thanks to a commercial featuring Kanjuro Arashi (Kuramatengu). An advertising campaign was also made active.

1980s

Year	Products Introduction	History of SOFT99 CORPORATION
1980	Launch of "BODY FRESH", with a commercial starring OSUGI and PIKO.	Establishment of overseas department.
1983		New sales office in Sendai.
1984	Launch of "NEW SOFT99" series, car waxes with a package featuring corporate identity.	Corporate Identity introduction. Focuses on contributing to the creation of a "life culture "as theme and extends into non-car chemical related fields as well.
1985	Launch of "NEW BODY FRESH", a car wax with ceramic powder formula of high-tech era.
1986	Launch of "GLASS CLEANING TABLET", with a commercial starring Toki Shiozawa. This foam glass cleaner quickly became a huge success.
1987	Launch of "HONEY KISS", a car air freshener conceived of our female staff. Launch of "TINET", a tire chain with G-urethane, derived from space technology, with a commercial starring Ikuzo Yoshi.
1988	Launch of "KIZZ COLOR (PAINT FILM REPAIR TAC)", an adhesive repair paint.
1989	Launch of "POWER WAX", which gained attention with a commercial featuring ground-breaking CG and a unique anime character.	Factory and distribution center transferred to Techno Park in Sanda, Hyogo.

1990s

Year	Products Introduction	History of SOFT99 CORPORATION
1990	Launch of "FUSSO COAT", a coating that lasts for 90 days, which became a big hit with the popular phrase, "UN, SUGOI!", coined in a commercial by the motor journalist Aritsune Tokudaiji.	New sales office in Northern Kanto.
1991	Launch of "GLACO". Hugely popular glass coating brand's formation.	Establishment of Ninety-Nine Asia Foreign Students Scholarship Fund. Philanthropic activities begun.
1993	Launch of "COLOR UP", a paint color wax for scratched or color fading cars. Launch of "GLACO ROLL ON", a renewed "GLACO" unified a bottle and applicator.	Trade name changed to SOFT99 CORPORATION
1994	Launch of "KIZZ CLEAR", a newly developed scratch removal wax without abrasive compounds. Vending machine for car care products appears. It allowed users to get SOFT99 products at carwash locations.	Establishment of Shanghai SOFT99 Chemical Co., Ltd (current consolidated subsidiary) in Shanghai for manufacturing and selling car care products.
1995	Launch of "WATER BLOCK WAX", a car wax with amazing water repellent and waterproof capabilities. Launch of "ATELIER 99", a DIY car repair products series. Theme is "EASY, CLEAN, FUN REPAIR."
1996	Launch of "GEKI GLOSS-SUPER CLEAR COAT", a breakthrough coating agent that allows users to apply by hand.
1997	Launch of "GLACO WIPER", a wiper for water repellent glass. "Revolutionary wiper unveiled" became a catch phrase.	Shanghai SOFT99 Chemical Co., Ltd begun.
1998	Launch of "FUKUPIKA", an original wax with wipe-only application. The commercial starring a Japanese anime character "Tensai Bakabon" had an immense response and was a big hit.	Acquires all shares of a planning and sales company of plastic container, PANAX Co., Ltd. Absorption-type Merger of NICOT Co., Ltd. Takes over the business rights of SUNTRADE Co., Ltd.
1999	Launch of "BODY PAINT ORDER SHOP", a car paint color order system at store. Launch of "FUKUPIKA WET" (5sheets), needless to say, a super hit product that allows users to wash and wax cars by just wiping with it.	Obtains ISO9001 certification. Launch of AION Co., Ltd, which took over the chemical products division from Kanebo, Ltd. Acquires all shares of Amagasaki Driving School Co., Ltd.

2000s

Year	Products Introduction	History of SOFT99 CORPORATION
2000	Launch of HOUSEHOLD DETERGENT "CLEANING WIPES", a home care product series of new era, achieving "cleanliness with one wipe".	Moves to newly built head office in Tanimachi, Chuo-ku, Osaka.
2001	Launch of "FUKUPIKA WET 12", a great value for a great price. It was a popular topic because it was possible to win a "smart".	The Tokyo Stock Exchange 2nd section listing. ISO 140001 certification for environmental management practices at Sanda Factory.
2002	Launch of "AUTHENTIC", a high-end carnauba wax containing the message,"We want to make even the users' heart brilliant." Launch of "WATER REPELLENT GLACO WIPER", a breakthrough wiper allowing for glass coating by just wiping. Launch of "GLACO MIRROR COAT ZERO", a water repellent coating agent for outside mirrors with leveraging Nano technology.
2003	Launch of "G'ZOX" series, which develops car supplement market of premium brand "G'ZOX"series.	Start of G'ZOX motor sport activity. Acquires all shares of Nishimo Co., Ltd.
2004	Launch of "GLACO WASHER ECO"(2L). Eco friendly bottle receives Daily Necessities and General Merchandise Packaging Category Award in Japanese packing contest.	50th anniversary of the founding.
2005	Launch of "Air Touch", a repair product for minor scratches by just spraying. The commercial starring Moe Yamaguchi became popular. Launch of "G'ZOX DETAILING PRO" body glass coating, which became a hot topic among industrial car care product market. High function glassy body coating.	Start of the New Midterm Management Plan called "Spiral Up '05".
2006	Launch of "SHAMPOO FOR GLASSES", a cleaner achieving new style of glasses cleanliness, which beautifully cleans glasses with lather.	Start of G'ZOX Partner Program. Launch of G'ZOX Technology Center.
2007	Launch of "GLACO WASHER ECO" with a recycled plastic container, which acquires eco-mark certification from Japanese Environment Association. Launch of "TRIZ", which achieves unparalleled scratch removal, gloss, antifouling and durability at a high level. Next generation silicon body coating agent.
2008	Launch of "Beautiful G'ZOX Hyper View", a window coating agent displaying water repellency for long term periods. Launch of "cocotorico" Series, car accessories and interior goods for women. They are sold only on an E-commerce "cocotorico".	Start of the New Midterm Management Plan called "Spiral Up NEXT".
2009	Launch of "CAR WASH LAB" Series. Available only at SOFT99 official online shop "SOFT99 e-mono".

2010s

Year	Products Introduction	History of SOFT99 CORPORATION
2010	Launch of "CAR BODY REPAIR PATCH". By just affixing directly over scratches found on wheels, super thin sheet hides scars easily.
2011	Launch of "TRIZ PREMIUM", which achieves ultimate super shiny coating and smooth surface by a new formula which creates a thicker coating in a flash.	Start of the New Midterm Management Plan called "Spiral Up FINAL". Establishment of R&D Center. Official Facebook page. Official Twitter account.
2012	Launch of "FLAME BOND", A system called Surface Reformulation System is an adhesive fixing technology which enables sticking to non-adhesive materials. Launch of "GLACO WASHER POUCH PACK 2L". Eco friendly pouch pack reduces amount of garbage and CO2 emission.
2013	Launch of "SMOOTH EGG" Series, new total care system for cars with professional glass coating. Launch of "NEW FUKUPIKA 12", a fully-renewed FUKUPIKA. It has passed 15 years since it was launched. Its workability and performance has been extremely improved.
2014	Launch of "GLACO WIPERS" for imported vehicles and snow. From the GLACO Wiper Series, the long-awaited import car and snow wipers arrived. Launch of "ANTI-FOG GEL FOR GLASSES" Stops glasses steaming up when wearing a mask or scarf, or when entering warm places from the cold.	Start of the New Midterm Management Plan called "SOFT99 Drive".
2015	GLACO 'Roll On' renewal. Even quicker and more convenient than the original, GLACO Instant Dry makes glass coatings even easier. Launch of "FUKUPIKA 4.0" The fourth generation of FUKUPIKA Wash & Wax appeared. It can even be used on ceramic coated vehicles. Launch of "GLACO BLAVE" Motorcyclists love this GLACO that can be used on visors and plastic surfaces.	The GLACO series celebrates its 25th birthday, and the commemorative project "GLACO Ultra Vision" is launched. Launch of SOFT99 official app. Acquisition of all issued shares of Orange Japan Inc.
2016	Launch of "SMOOTH EGG Platinum Liquid" and "SMOOTH EGG Hydroflash". Two new faces in the SMOOTH EGG series, one promotes beading, the other promotes sheeting to prevent watermarks. Launch of PROSPEC series A new brand was born to support the advancement of beautification business in a variety of automotive-related fields.	99 Atelier celebrated its 20th birthday with a project launched in honour: "Retro Car Rebirth Project"
2017	Launch of ROOMPIA series The lineup is a collection of products for realising a clean and comfortable car interior. Launch of 99 Atelier Restoration Kit series Not quite 'repair', but more than a 'car wash' Launch of TOUCH UP AID series Pen-type lubricants, degreasers, etc. that can be used for pinpoint treatment of small parts.	Start of the New Midterm Management Plan called "SHIFT DOWN!!" Official Instagram account.
2018	Launch of MaxWash series Car wash supplies that make it easier to wash large or tall vehicles Launch of "FUKUPIKA GLASS GEL" Brand new gel type glass cleaner that can be sprayed but does not drip or run	The FUKUPIKA series celebrated its 20th birthday with a sparkling promotion "Shine Your Golden Car Life", in which a lucky 9 people each received a 1-gram bar of solid 24k gold, imprinted with the FUKUPIKA logo. Acquisition of all issued shares of Haneron Co., Ltd.
2019	Launch of "RAIN DROP" A revolutionary coating agent that blows away the chores of car care by simultaneously coating the glass and body. Launch of BodyDoctor series Driving support cushion series using natural latex. Launch of "Hi-MOHS Coat - The Neo", and "Hi-MOHS Coat - The Glow" This is the long-awaited evolution of Hi-MOHS Coat, the ultimate in both hydrophobicity and gloss. Launch of "DRIVER COMPASS" TPMS that works with an app and notifies the drive of tire abnormalities by sound and light.	The company celebrates 65 years of progress, growth, and contribution to society. Introduction of electronic certification system for G'ZOX coatings.

2020s

Year	Products Introduction	History of SOFT99 CORPORATION
2020	Launch of Perfect Foam Starting Set A new style of washing! Professional-level foaming, achievable at home.	Start of the New Midterm Management Plan called "Overtake!!" Acquisition of all issued shares of Aztech Co., Ltd.
2021	Launch of "Fukupika Wash & Wax Gen.5" The 5th generation wipe that can be used on both body and glass Launch of "G-Jetter" A foaming nozzle for Japanese hose attachments Limited production run of Glaco MAX, to celebrate 30 years of the Glaco brand The biggest Glaco ever!	Official LINE account.
2022	Launch of "Glaco DX" Concentrating 30 years of Glaco research into the most POWERFULLY repellent Glaco ever, with excellent durability! Launch of "RAIN DROP - Dry Wipes" A convenient post-wash item Launch of new brand "Sports Power" First product: Sport eyewear rain-repellent "RainHopper"	Tokyo Stock Exchange Standard Market Tokyo Stock Exchange listing transferred to new TSE Standard Market. Creation of "Drapp" cloud service for vehicular asset management. Full, company-wide ISO 140001 certification for environmental management practices. Creation of indoor storage service "every-two" with support for package delivery. Test launch of car-care product subscription service Subs99.
2023	Launch of DiGloss Kamitoré Wheel & Tire Cleaner Ultra fast removal of stubborn dirt and stains Launch of DiGloss Black Devil Tire Wax Carbon black and blackshine carnauba combine to create beautiful, natural black sheen for tyres	Start of the medium-term management plan, "Evolve!!"