SOFT99
  1. SOFT99
  2. Corporate Information
  3. About SOFT99
  4. Corporate History(1990s)

Corporate History(1990s)

Year Products Introduction History of SOFT99 CORPORATION
1990 FUSSO COAT

Launch of "FUSSO COAT",
a coating that lasts for 90 days, which became a big hit with the popular phrase, "UN, SUGOI!", coined in a commercial by the motor journalist Aritsune Tokudaiji.

New sales office in Northern Kanto.
1991 GLACO

Launch of "GLACO".
Hugely popular glass coating brand's formation.

Establishment of Ninety-Nine Asia Foreign Students Scholarship Fund. Philanthropic activities begun.
1993 COLOR UP

Launch of "COLOR UP",
a paint color wax for scratched or color fading cars.

Trade name changed to SOFT99 CORPORATION
GLACO ROLL ON

Launch of "GLACO ROLL ON",
a renewed "GLACO" unified a bottle and applicator.

1994 KIZZ CLEAR

Launch of "KIZZ CLEAR",
a newly developed scratch removal wax without abrasive compounds.

Establishment of Shanghai SOFT99 Chemical Co., Ltd (current consolidated subsidiary) in Shanghai for manufacturing and selling car care products.
Vending machine for car care products

Vending machine for car care products appears.
It allowed users to get SOFT99 products at carwash locations.

1995 WATER BLOCK WAX

Launch of "WATER BLOCK WAX",
a car wax with amazing water repellent and waterproof capabilities.

 
ATELIER 99

Launch of "ATELIER 99",
a DIY car repair products series. Theme is "EASY, CLEAN, FUN REPAIR."

1996 GEKI GLOSS-SUPER CLEAR COAT

Launch of "GEKI GLOSS-SUPER CLEAR COAT",
a breakthrough coating agent that allows users to apply by hand.

 
1997 GLACO WIPER

Launch of "GLACO WIPER",
a wiper for water repellent glass.
"Revolutionary wiper unveiled" became a catch phrase.

Shanghai SOFT99 Chemical Co., Ltd begun.
1998 FUKUPIKA

Launch of "FUKUPIKA",
an original wax with wipe-only application. The commercial starring a Japanese anime character "Tensai Bakabon" had an immense response and was a big hit.

Acquires all shares of a planning and sales company of plastic container, PANAX Co., Ltd.
Absorption-type Merger of NICOT Co., Ltd.
Takes over the business rights of SUNTRADE Co., Ltd.
1999 BODY PAINT ORDER SHOP

Launch of "BODY PAINT ORDER SHOP",
a car paint color order system at store.

Obtains ISO9001 certification.
Launch of AION Co., Ltd, which took over the chemical products division from Kanebo, Ltd.
Acquires all shares of Amagasaki Driving School Co., Ltd.
FUKUPIKA WET

Launch of "FUKUPIKA WET" (5sheets),
needless to say, a super hit product that allows users to wash and wax cars by just wiping with it.

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