SOFT99
  1. SOFT99
  2. Corporate Information
  3. About SOFT99
  4. Corporate History(1950s,1960s)

Corporate History(1950·60s)

Year Products Introduction History of SOFT99 CORPORATION
1954 GOLDEN NEO POLISH

Launch of "GOLDEN NEO POLISH",
a domestic wax for cars, etc. It became a savior for those who had had difficulty getting expensive imported wax.

Nitto Chemical Corporation, the predecessor of SOFT99 CO., LTD., established in Osaka.
1957 GOLDEN NEO-WAX

Launch of "GOLDEN NEO-WAX",
the first SOFT99 wax for cars.

 
1958   New sales office in Tokyo.
1962 NEO SOFT WAX

Launch of "NEO SOFT WAX",
containing a then ground-breaking antistatic agent.

New sales office in Nagoya.
Initial manufacture and sale of products such as car waxes, called "SOFT99".
1964   Head office moved to Hirano-cho, Higashi-ku (current Chuo-ku), Osaka
1965   New sales office in Fukuoka.
1966   New factory in Higashi Osaka.
1968 CAR WAX BLACK

Launch of "CAR WAX BLACK",
which remains a long-selling product. It's had a pretty good reputation for finish quality since then.

 
BLUE SHAMPOO

Launch of "BLUE SHAMPOO",
a pioneer of car shampoo.

1969 HANNERI WAX

Launch of "HANNERI WAX",
which also remains a long-selling product like "CAR WAX BLACK". It has many fans for its workability.

 
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